Incorporating the unique sounds of these instruments, the famous group Cold War Kids wrote a new song, “A Million Eyes”, a moving ballad performed using the instruments of the Chalice Symphony.
“All beautiful things require effort, determination and artistic dedication. And with the Chalice Symphony, we set out to highlight these principles showing that the Chalice is not only a beautiful design, but can sound beautiful too. “, said Deborah Koyama, Vice president, Stella Artois. “This effort to create something so beautiful is the result of a collaboration that lasted a year. We worked with a master craftsman, Andy Cavatorta, to create these orchestral instruments and Cold War Kids were the exact type of inventive musicians we needed to bring these instruments to life. “
Andy Cavatorta is a new Yorkdesigner and inventor based largely on interactive design, robotics and cinema. He graduated from MIT Media Lab and recently spent a year collaborating with Bjork. For Stella Artois, he designed instruments that highlight four discreet elements of the Stella Artois Chalice. These include:
- The Beehive takes its name from the unique shape and sound of the instrument, resembling a soft xylophone.
- The pyrophone adds depth to the symphony with a deep whistle, like a boat horn.
- The starry harp uses robotics to play a harp-like sound using strings and the Stella Artois Chalice. “Stella” means “star” in Latin.
- The violin exploits a higher-pitched string sound, resembling a violin for the symphony.
The Chalice Symphony is a global campaign for Stella Artois that begins in more than 35 markets around the world. Content and videos detailing the development of the Calice Symphony instruments, interviews with Cold War Kids and Andy Cavatorta, images and more information are available on StellaArtois.com.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in more than 80 countries. Stella Artois® is a blonde pilsner filtered from below. It’s thirst-quenching with a malty medium and a crunchy finish offering full flavor and a hint of bitterness. Stella Artois® is best served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-step casting ritual to ensure the perfect experience of this benchmark lager. Visit www.stellaartois.com for more information.
Photo – http://photos.prnewswire.com/prnh/20140227/NY72587-a
Photo – http://photos.prnewswire.com/prnh/20140227/NY72587-b
SOURCE Stella Artois