“How it feels / to be homeless,” reads the chorus of Bob Dylan’s “Like a Rolling Stone,” the 1965 folk song that partly inspired the name of Rolling Stone, the iconic counter magazine. -culture founded by Jann Wenner in 1967.
Too appropriate now. Reports emerged this weekend that Rolling Stone, which is set to turn 50 in November, went on sale. Parent company Wenner Media is exploring “strategic options” to “better position the brand for future growth”; Wenner told the New York Times (paywall) that he hopes to find a buyer who understands the story of the post and who frankly has “a lot of money”.
It’s not like the writing isn’t on the wall already. In a larger context of burgeoning new digital media and print magazines succumbing to their deaths one by one, Rolling Stone’s reputation as a journalistic force has quietly faded over the past few years, and it has been crippled. by a notoriously botched report in 2014 about an unproven gang rape at the University of Virginia, which resulted in multi-million dollar payments until there.
In the years since its founding, Rolling Stone has produced some of the most revealing and trendy musical reports, including:
But some of his most legendary journals, including regular revisions by renowned music critics like Lester Bangs, in-depth interviews with the biggest names in music in the 80s Woodstock cover, and a range of exquisite, provocative, defining generation cover stories– either exist only as a printed book or are almost impossible to access online. Wenner Avoided the iPad for His Magazines, Said It Would Take “Decades” for Digital Magazines to override legacy posts like his.
This makes it even more difficult, especially in the amnesiac and fast-paced world of modern media, in which even the most awe-inspiring shots can be glorified, vilified and forgotten over the course of a week, to remember the value of Rolling. Stone. Whichever entity decides to buy the magazine, it will have to put aside its legacy to prepare for its future anyway. Other magazines like the Paris Review and the New Yorker are doing everything in their power to monetize their historical archives to digital subscribers.
The magazine never limited itself to music, scrutinizing and delving into all other aspects of American life as well. Some of his most memorable political plays included:
The only shame is how difficult it is – with many of the magazine’s best stories only featured in targeted Google queries, rather than appearing on its website or surfacing in requests from Google. broader search – to find the rest.